Custom Food Boxes are an important part of the food industry. They store and protect products on their way to customers and provide information about the manufacturer and product itself.
However, there is a wide range of shapes and sizes for food boxes. Each purpose requires its specific design.
The shape of a box can influence how easy it is to stack with other boxes or fit through tight spots like walkways in warehouses. So, it varies greatly depending on the need.
Food packaging also uses graphics to advertise the business’s brand image and attract more consumers.
The printing process often means that printed areas of boxes will be less than flat. It can cause problems when stacking or fitting through tight spaces. Any waves or ridges need to flatten out before shipment.
How Can Custom Printed Food Boxes Market Your Brand
Brand identity is a reflection of the product or company’s personality. You can often summarize a brand in a single logo, but its true value is in every detail that goes into the design of your business.
The way you package and present your product says much about what you have to offer as what’s inside the box itself. With so much thought going into each decision, it takes a lot to stand out from the crowd. Especially when things like food packaging boxes are relatively mundane items by comparison!
So how will you make an impact with custom printed food boxes? Here are some ideas for using this simple marketing tool to highlight your best qualities:
1) Make Sure They’re Durable Enough To Deliver Your Product!
It’s a simple concept but often taken for granted. Custom food boxes must be durable enough to get your product from point A to B without ripping or arriving in pieces. You’ll want sturdy boxes made from tough materials that can withstand the journey.
The material you use will also communicate something about what you have inside. Smooth cardboard means a first rate product at a higher price. In contrast, textured recycled paperboard is more economical and eco friendly. Of course, if they’re too flimsy, your products won’t make it unscathed either.
2) Go Big With Bold Colors And Clear Graphics
One of the most important boxes elements is maximum visibility on store shelves. These boxes are often on display for hours at a time. So, it’s important to catch the customer’s eye with bright colors and clear graphics.
A lot of thought can go into the graphic design of your boxes. It means you’ll want something that communicates what your product is all about while standing out from other brands on the shelf.
3) Customize any way you like!
Custom packaging has one major advantage over its generic counterparts. There are no restrictions on branding or customization choices. It means you can use your imagination to develop ideas that fit perfectly with your brand identity.
You’ve likely given some thought already to how you present your product. It is quite easier than starting from scratch. You need to visualize the packaging in your mind and decide what you like and don’t like. Once you have it worked out, start thinking about how the design will translate to the finished product.
4) Don’t Forget About Texture
A few clever design elements can add a lot to food boxes without adding too much cost or complexity. One such example is ‘touch points. There are small areas on custom printed food packaging where customers can touch the box without having direct access to the product itself.
These little spots give customers a way to interact with your brand outside of opening up a package while showing them something extra. So, they know what’s inside before making a purchase. It applies equally to custom printed food boxes as it does to custom t-shirts, another everyday item that you can make well extraordinary by adding a little personal touch!
5) Make Your Logo Pop!
One of the most important components of any brand is its logo. It defines the company and sets it apart from competitors. So, there’s no room for lackluster designs or dull colors. If your logo looks amateur, customers will likely write off the entire brand before giving your product a chance.
The right design has an equally strong impact on custom food boxes. After all, this is where many customers will take their first peek at what’s inside. Invest in print quality graphics for maximum visual impact. Be sure to choose a color palette that will make your logo pop!
6) Emphasize Convenience With Various Features
One of the most important aspects you need to understand about custom printed food boxes is marketing. Customers are interested in features. It means you’ll want to highlight whatever makes your product especially convenient for them. This might include
- Microwaveable food containers
- Easy tear open tops
- Handles for carrying
- Reusable packaging
All of these are great ways to market your brand. So, spend some time brainstorming ideas that fit your business model and products before moving on to design options.
7) Let Customers Know Where Their Purchase Fits Into The Big Picture
One effective marketing tool many businesses use is showing how stores can help customers live their lives. For example, if your product is healthier than similar options on the market, you might include statistics showing how many calories are in the average restaurant meal.
This will help bring context to your purchase and give customers an idea of what’s at stake if they choose to eat out instead of getting takeout from home.
8) Use Social Media As An Additional Platform For Marketing
Another great benefit of custom food boxes as part of a marketing strategy is that you can use them as another promotional tool on some platforms. Social media can be one of the best ways to get customer word-of-mouth going strong, especially on Facebook or Instagram.
Let people know that you’ve launched new custom food boxes on your social media accounts. Then offer a discount or some other incentive if they tag you in their photo with the new boxes. It’s a fun way to give back to loyal customers and make new ones feel special at the same time!
9) Invest In High Quality Designs For Maximum Impact
Now that you know how food boxes help promote your brand, it’s time to start thinking about design elements. You need graphic designers who have experience with logo creation, branding strategies, and marketing campaigns. They help businesses to increase their reach by creating top-notch designs that can impress anyone who sees them!
10) Make Each Box Special
As mentioned earlier, one of the best ways to stand out from the competition is to offer customers something they can’t get anywhere else. Even, if it’s as simple as a customized food box. In addition to making an emotional connection, this will also help you increase sales and build brand recognition.
Customers love feeling valued. So, take time before each order is placed to customize your boxes with names or initials for a personal touch that they’ll be sure to appreciate!
Most importantly: Luck! Good luck on launching your new Food Boxes Wholesale, everyone! We hope that these tips have been helpful and wish you success in your future business endeavors!